Nowadays, you can buy a name at any local convenience store. Fairly good ones too, certified auspicious according to the various nomancy guidelines. Those names are not customized, but they'll do fine in a pinch, and at their mass-market price point there's not much to complain about.
In fact, I just bought a name as I was buying breakfast on the way to work earlier this morning. Certainly, it's not something that's an absolute necessity- with this new addition, I have about seventeen names in total- but we can't always live on the basis of necessity, can we? In any case, the new name happened to be a middle name, which could easily be inserted into my existing names.
What a thoughtful product! It was certainly an improvement on earlier versions, where only first (or worse, last) names were offered, leading to complaints from confused customers.
While nobody was looking during work, I logged on to my favorite nomacy website and keyed in my updated name. Immediately, countless complex calculations were performed remotely and their results transferred and displayed onto my screen. The predictions on various types of luck were indicated in green and red, foretelling fortune and misfortune respectively.
My new name, it seemed, did not affect my fortunes in a manner that I had hoped. There were some minor improvements in luck here and there, but on a whole the effect was marginal at best. It was well known that there were diminishing returns to adding further names. There were examples of people who benefited significantly from having thirty or even fifty names, but many of those people employed experts to design their names. I would just have to be happy with my convenience store-bought name.