Now, I am going to show you the full image.
Did you feel offended by the first image? If so, did you feel the same, less, or more offended when it was revealed to be an ad?
This ad, which promotes the PSP white, was displayed only in Holland. Interestingly, it didn't cause much of a hooha in Holland. However, the ad was quickly spread on the Net where it upset some.
Is it racist? Does it have racial overtones to it? Probably not. As I have written previously, everything will be intepreted differently by audiences from dissimilar backgrounds. The ad might be offensive in America, with its history of racial tension. This might not be so in Holland, where racial issues are not salient.
I first learnt of this ad from Crtl+Alt+Del, a webcomic I read regularly (although the comment on the ad was in another section, not the webcomic itself). One comment which stands out is:
It would be nice if we lived in a world where anyone looked at that billboard and all they saw was two people.
You can read the rest of his words here.
I'll like to sign off with a final picture, which may also be considered racist.
Technorati Tags : Sony PSP White Ad , Offended Sensibilities